Customer Value
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Strategic Reviews Are Like Rearranging the Deck Chairs on the Titanic
Strategic Reviews hinge on the misguided notion that planning and strategy are the same thing. Instead continuously reconfigure strategy choices by routinely holding Revising Strategy Conversations
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Better Business Strategy II: Lessons on Business Model Design from a Dog Sled
Design Thinking has become a something of a fad in business in recent years. But it makes an important contribution to Business Strategy by taking the ‘mish mash’ of initiatives that typically come out of Strategic Planning, reshaping them into focused, coherent and integrated Business Model prototypes, and iteratively testing and refining these prototypes for…
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How to Create Customer and Organization Value Simultaneously
The ‘How’ component of the Business Model View is the system of Capabilities + Resources that a firm uses to create Customer and Organization Value. ‘How’ is first described generically using the Value Logic typology. From there, ‘How’ is designed in the context of the firm’s Business Model by identifying the specific Capabilities and Resources needed to deliver…
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Maximizing Shareholder Value — A Legitimate Goal of Business Strategy or the Dumbest Idea in the World?
Shareholder Value, measured by share price, is not a legitimate nor even a sensible goal of Business Strategy. It’s an outcome of Business Strategy, subjectively arrived at through a combination of art, science and smoke and mirrors. Shareholder Primacy, the notion that public corporations are owned by their shareholders and that Shareholder Value should take…
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Doing Everything Is Not Strategy
Strategy Conversations In Practice recognize that Customers buy products or services to address a Job that they want done or a Problem that they want solved. Firms need to clearly understand this Job or Problem in terms of its discrete Value Dimensions, and choose which Dimensions it will address, where it will excel, where it will…
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Being Customer Centric Is Not Strategy
Being Customer Centric is not strategy. It’s common sense. The end goal of Business Strategy is to create Customer Value. Business Strategy begins with clear choices on the ‘Who, What and Why’ of Customer Value. These are interdependent choices that must always be considered together in practice. Choosing ‘Who’ your Primary Customers are depends on…
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The Strategy Conversations Framework — Better Strategy, Better Results
Strategy Conversations In Practice are very different to the ritual rain dance that is Strategic Planning. Strategy Conversations ARE continuous dialogue on the choices an organization makes or might make to create Customer Value and to share in that value. Strategy Conversations ARE a learning loop of four distinct but interconnected, iterative, and reflective stages…
Strategy Conversations In Practice 